LEEZA PRITYCHENKO
+31616087275         




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    Animation and series of campaign images, commissioned by Royal Academy of Art, The Hague for Graduation Festival 2017.

    Raw&Royal were the keywords, given to me in a brief. Being a KABK graduate myself I see the graduation festival as a result of transformation and transition happening during the years of study — from being raw, struggling and inexperienced to royal, aware and in charge of one's artistic voice.

    The process of this transformation is depicted in an animation and concept images, used in promo materials such as posters, flyers, invitations, graduation exhibition catalogue, map of the building, nomination stage prints, social media, website etc.

    KABK identity designed by studio Lesley Moore; typography on the animation done by Studio Krank.